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Written by Beatriz Calero

Despite some fashionistas still refuse to say goodbye to fur, it is known that using fur fashion items is everyday further from being something trendy or nice!

After brands such as Stella McCartney, Giorgio Armani, Hugo Boss, Yoox or Net-a-Porter decided to leave fur out of their fashion collections, last Luxury House in joining this animal-friendly initiative is been Gucci.

Starting with its SS 2018 collection, Gucci won’t sell or produce any fur items no more!

Marco Bizarri, Gucci´s CEO, announced the news during the 2017 Kering Talk, which took place last week. “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals”, Bizarri said of the brand’s decision.

He also explained this is not the first anti-fur measure Gucci is been involved in. Actually, it was earlier this year when Gucci banned the use of kangaroo fur to produce their Princetown mules.

Gucci has reached this decision after collaborating with The Humane Society and LAV (which is an Italian-based animal welfare group). Therefore, the Italian House will stop all use of animal fur including mink, coyote, raccoon dog, fox, rabbit, karakul.

Are you wondering what Gucci will do with all these remaining fur items they still have on stock? Well, Bizarri has also given an explanation on this point: They will auction all these fur fashion items and give the profits to different associations that fight agains animal abuse!

Bad news is we will have to say goodbye to the iconic Gucci fur loafers. Good news is we will wear same loafers made of synthetic fur or just without any fur at all!

Gucci is determined to change the future of luxury fashion for the better, and we honestly expect the same. We are looking forward to see how, not only the Kering Group, but also all other fashion brands fight in order to have a fur-free fashion industry!

If you like this article, you may like to read:

Luxury fashion and beauty website Net-a-porter won´t sell fur goods anymore! 

Luxury House Gucci launches a new digital project: Gucci Places

Discover most artistic colaboración of the fashion field: Jeff Koons x Louis Vuitton 



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