Written by Beatriz Calero
We have great news for those who love sustainable fashion and for all the animal rights defenders: Fashion Site Net-a-porter, one of our favourite high-luxury e-shops, has announced its adhesion to the so-called Fur Free Retailer Program. What does this mean? That Net-á-porter (along with all the other brands from the YNAP Group: Mr Porter, The Outnet and Yoox) will stop selling fur goods!
Although fur has historically been seen as a high-fashion staple, this has dramatically changed during the last years. Actually, some of the biggest names in fashion such as Calvin Klein, Tommy Hilfiger or Stella McCartney have been fighting against the use of fur in the fashion industry! On the opposing side, firms like Fendi still use furs into their designs.
Last in joining this war against fur has been Net-a-porter. The luxury fashion and beauty website is being doing huge efforts in order to go sustainable and to make a positive contribution to society!
“Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change” has affirmed Matteo James Moroni, head of sustainability at YNAP.
But, what exactly is Net-a-porter committed to do to go fur-free?
First of all, they have stopped selling products that include skins from mink, coyote, sable, fox, muskrat, rabbit or raccoon dog. However, they will keep selling items made of cow or sheep!
On the other hand, they have also asked all the Net-a-porter employees not to wear fur clothes to ant public event such as fashion shows or talks! This second initiative, which we absolutely love, has to do with giving example and with being coherent with their new free-fur policy!
Net-a-porter´s decision of banning fur has a lot do to with their costumers. The fashion and luxury site has received numerous complaints related with their fur products during the last years. Additionally, Net-a-porter recently asked their clients about the issue, and more than a half answered positively to the ban of fur inside the platform!
Net-a-porter is a good example of how fashion companies should be evolving right now, and we really hope this case may serve as a role model for other brands and shops